How Retailers Can Use TikTok to Boost Visibility and Sales – Tips from Penny Walker

Grab your essential FREE guide - How to clear excess stock without damaging your brand. - https://futureretail.lpages.co/clearance-sale/ ----- Want to grow your retail business on TikTok? Penny Walker, founder of BarBrusa Social, joins me to share practical strategies for indie retailers who want to use TikTok for visibility, connection, and sales. From content ideas and trend tips to SEO and selling through the TikTok shop, this episode breaks down how retailers can get started (or level up) on the world’s fastest-growing platform—without needing to go viral. What’s Inside: [00:00] Why TikTok still matters for retailers in 2025 [01:25] Meet Penny Walker: TikTok trainer & content strategist at BarBrusa Social [01:56] What’s trending now (and how to reuse old trends) [04:54] TikTok is now a search engine—here’s how to use it [09:41]   How realistic is it for small businesses to drive sales directly through the TikTok app? [15:08] Real-world retail TikTok success stories [17:15] What type of content is working on TikTok? [20:23] Where to start: Penny’s step-by-step intro TikTok strategy [24:04] Connect with Penny