How Popeyes’ Chicken Sandwich Changed Fast Food

The launch of Popeyes’ chicken sandwich in the summer of 2019 was an inflection point for the fast-food company. After a lighthearted Twitter feud with rival chicken chains, Popeyes’ chicken sandwich became an overnight success and kicked-off what industry analysts call the “chicken sandwich wars”. But can a simple chicken sandwich save a company that once filed for Chapter 11 bankruptcy protection? » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Popeyes’ Chicken Sandwich Changed Fast Food