How Marketers Can Fully Optimize HubSpot for Incredible Growth

[EP 171] As B2B industries continue to evolve, it is imperative that SaaS marketers adapt and leverage the right technology to stay ahead of the curve. HubSpot is one such platform that provides a plethora of features for marketing teams to improve efficiency, measure attribution, implement Account-Based Marketing (ABM) initiatives, and optimize workflow automation. How else can marketers unlock HubSpot’s full potential? That’s why we’re talking to B2B SaaS marketing leader Brandon Ring about how teams can leverage HubSpot for B2B marketing success. During our conversation, Brandon discussed why teams are setting themselves up for failure if they don’t fully utilize HubSpot and emphasized the benefits of lead scoring, closed-loop reporting, and evergreen campaigns. Brandon also elaborated on some of HubSpot’s AI tools and key features, how to build customized dashboards, and stressed the importance of authentic messaging for successful campaigns. Topics discussed in this episode: [1:54] The importance of using HubSpot for B2B marketing success [6:09] Some untapped HubSpot opportunities and how B2B marketers can optimize them: - Marketing attribution - ABM execution [10:32] Key pitfalls that B2B marketers should avoid when it comes to HubSpot [12:56] How to close the marketing-sales gap with HubSpot [16:17] Some key HubSpot features and how to use the AI tools on the platform effectively [29:43] Actionable tips for getting the most out of HubSpot: - Set up the lead scoring - Capture lifecycle stage metrics - Closed-loop reporting - Have evergreen campaigns on your website - Utilizing pixel CTAs - Build out dashboards with important reports for different departments Companies & links mentioned: - Brandon Ring on LinkedIn https://www.linkedin.com/in/ringbrandon/ - Salesforce https://www.salesforce.com/ - Marketo https://business.adobe.com/au/products/marketo/login.html - HubSpot https://www.hubspot.com/ - ChatGPT https://openai.com/index/chatgpt/ - Perplexity https://www.perplexity.ai/