How Is AI Impacting SEO & The Future of Growth Agencies?

AI is transforming how people search for information and how businesses attract customers online. In this episode of the Ask AI Podcast, host Elena Putilina talks with Brock Murray, Co-Founder and COO of seoplusplus, a leading Canadian digital agency. Brock shares how large language models like ChatGPT are shifting user behavior away from traditional search engines and why this signals a major turning point for digital marketers. He explains the rise of Generative Engine Optimization (GEO), the resurgence of platforms like Wikipedia and Reddit, and why SEO fundamentals still matter. You’ll hear how Brock’s team is using AI responsibly including developing a custom anonymizer for safer client data handling and how they’re preparing their staff with training experimentation and a strong growth mindset. Visit the episode post for all the links and resources mentioned: https://www.askai.org/post/how-is-ai-impacting-seo-and-the-future-of-growth-agencies You can also download this episode and listen on-demand by searching "Ask AI" wherever you get your podcasts. ABOUT ASK AI: Ask AI is an independent nonprofit that collaborates with volunteers, industry experts, and AI innovators to share free content and resources that help people spot the opportunities and navigate the challenges associated with the increased adoption of artificial intelligence at work. Subscribe: https://www.askai.org/subscribe