How Does Cookie-Less Tracking Work In Google Analytics 4

🔗 Download the Periodic Table of Google Analytics 4 to understand how the back-end of GA4 works ▶️ http://ddu.ai/GA4table The BIG Cookie Problem (1st vs 3rd Party Cookies Explained) ▶️ https://youtu.be/1tVQxLu8LGk 0:00 - Intro 0:29 - GA4 Doesn’t Rely on Cookies 1:25 - What are cookies? 2:06 - Are cookies bad? 3:07 - How does GA4 avoid Third-Party Cookies? 4:24 - Floc Flopped, Now we have the Privacy Sandbox and Topics API 5:47 - How does GA4 work cookie-less? 6:32 - Conclusion 📌 Find us here The Data Driven U site: https://www.datadrivenu.com/ Our FREE Resources: https://www.datadrivenu.com/all-resources/ Our Programs: https://www.datadrivenu.com/all-programs/