How Do I Write an About Page? [Copywriting Tips]

About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for them. Why should they go with this business over a competitor? Why should they trust this business to solve their challenge or fulfill their need? On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need to consider any time you’re writing an about page. So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park. --------------- Get Free Copywriting Training https://www.filthyrichwriter.com/free-copywriting-training --------------- FOLLOW US FOR MORE FREE RESOURCES Instagram: https://www.instagram.com/filthyrichwriter Facebook: https://www.facebook.com/FilthyRichWriter LinkedIn: https://www.linkedin.com/company/filthy-rich-writer --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting Project https://filthyrichwriter.com/the-one-thing-every-successful-copywriting-project-starts-with/ Websites Copywriters Need to Bookmark https://filthyrichwriter.com/resources-copywriters-need-to-bookmark/ How to Win Trust to Get Copywriting Clients https://filthyrichwriter.com/the-klt-factor-how-to-write-copy-that-makes-your-clients-irresistible/ Related Links Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages https://filthyrichwriter.com/laser-copy-coaching-value-based-pitches-english-language-nuances-and-about-pages/ 4 Steps to Write a Wildly Effective About Us Page https://filthyrichwriter.com/copywriting-qa-how-to-write-a-great-about-page/ Why Landing Pages Are the Perfect First Copywriting Projects https://filthyrichwriter.com/why-landing-pages-are-the-perfect-first-copywriting-projects/ How to Write a Sales Page That’ll Make Your Client Ecstatic https://filthyrichwriter.com/3-keys-to-sales-pages-thatll-make-your-clients-ecstatic/ ---------------------- Chapters: 00:00 Introduction 00:43 Why about pages are important 03:25 What sets you apart? 04:27 A common about page mistake 05:58 Be clear about its purpose 07:15 Figure out the next step 08:17 Common titles and purposes of about pages 09:14 Pro tip for writing about page copy 12:00 Building the page structure 15:30 How to structure subheads and their purpose 16:43 Figure out the CTAs and links 18:47 Make a list of about page elements 19:32 Have consistent brand style, voice and tone 20:42 Wrap-up