How can User Experience and Business Analysis work well together?

UX and business analysis – achieving the benefits of a close relationship Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes. We explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis. We co-present with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters. Sarah and Chris Rourke from User Vision discuss the goals and perspectives of the two fields and where the opportunities are for knowledge transfer and co-operation for successful project delivery. The talk is for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles. #UX #Businessanalysis