Hasselblad XCD 90mm f/2.5 v :: Their best lens yet!

My NEW film simulation presets are 40% off! https://theartofphotography.tv/presets/ Get your Hasselblad 90v at B&H https://www.bhphotovideo.com/c/product/1725357-REG/hasselblad_cp_hb_00000746_01_xcd_90mm_f_2_5_lens.html/BI/8986/KBID/10442/DFF/d10-v21-t1-x1195964/SID/DFF Today Hasselblad finally released the long awaited 90v f/2.5 lens. Announced last year, it has taken them a while to get this through production, but the result is well worth the wait. As a short telephoto, the 90v is an excellent portrait lens and quite frankly is MUCH better than the previous 80mm f/1.9. Sign up to the mailing list for weekly updates https://theartofphotography.tv/list My Adobe Lightroom and Capture One Presets https://theartofphotography.tv/presets/ AoP T-Shirts https://aop.threadless.com/ Need a website? http://squarespace.com/aop 0:00 Hasselblad 90v - worth the wait? 0:54 New Firmware with Face Detection AF 3:08 Why the 90v is my favorite XCD lens and better than the 80mm f/1.9 5:36 Editing images with the 90v and film presets 7:53 Optical Design and image samples On my channel you will find videos about photography, cinematography, post processing tutorials for Capture One, Lightroom and Photoshop, photo assignments that YOU can participate in, the Artist Series and more. The Artist Series is an ongoing set of videos I produce as documentaries on living photographers. I am extremely passionate about photography and video and my goal in making these videos is to share my passion and enthusiasm with you! Don’t forget to subscribe and make sure to hit the like button and share this video if you enjoyed it! Ted Forbes The Art of Photography 2830 S. Hulen, Studio 133 Fort Worth, TX 76109 US of A