Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation. Want to dive deeper into Startup Secrets? Explore the interactive Startup Secrets Sandbox for frameworks, insights, and tools to help you build and scale your startup: https://bit.ly/3Cwv0nK