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Ep. 277
Can Google's AI experiment render traditional search engines obsolete?
Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episode. Learn more on the integration of AI into search and its implications, the latest innovations like Search GPT and Google's Learn About, and strategies for marketers to thrive amidst evolving search technologies.
Mentions
Google’s Learn About https://learning.google.com/experiments/learn-about/signup
NotebookLM https://notebooklm.google/
SearchGPT https://chatgpt.com/search
Timestamps
00:00 Live reaction to CRM definition and features.
05:50 Highly personalized, composable, AI-driven search experience.
08:13 AI assists learning, problem-solving, and researching effectively.
12:07 Exploring optimal chat-based user interaction experience.
13:29 Search engines evolving: AI advancements boosting adoption.
19:13 Enhance content originality by integrating AI.
23:19 LLMs prioritize common word associations in responses.
26:05 Understanding recommendation algorithms vital for marketers' strategies.
28:22 Exploring search engine trends and sharing insights.
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.