Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz

E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out. Barry Schwartz (@rustybrick) is the Founder of Search Engine Roundtable (seroundtable.com), an Editor at Search Engine Land, and overall the guy who most SEOs get their industry news from. Questions covered: • What are the biggest changes in this core update compared to previous ones? • Have you noticed any early trends in rankings or volatility since the rollout began? • Google mentioned surfacing more content from creators—how do you interpret this, and do you think it will significantly change the search results? • Do you have any insights into how this update might affect smaller or independent websites compared to larger publishers? • With AI-generated content becoming more prevalent, how do you think Google will handle it in future updates? • Gary Illyes (a well-known analyst on the Google Search team) said a few weeks ago, “Originality is something we're going to be focusing on this year. That's going to be important.” What do you think this means? • Which industries or niches do you think will be most affected by this recent update? • Google’s guidance has remained largely the same—do you think website owners need to adjust their SEO strategies after this update? • One year ago, many SEOs reported their content sites “obliterated” after the March update. Now, some reported their content sites bouncing back. Do you see a trend here? 📰 Read Search Engine Roundtable: https://www.seroundtable.com/ ⭐️ Barry Schwartz on 𝕏: https://x.com/rustybrick ✨ Barry Schwartz on LinkedIn: https://www.linkedin.com/in/rustybrick/ 💫 Barry Schwartz’s agency: https://www.rustybrick.com/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Welcoming Barry Schwartz 00:16 Initial Thoughts on the Recent Google Update 00:58 Impact of Core Update on Website Rankings 03:09 Video Prioritized in Google Search 06:17 User-Generated Content and Social Media 08:01 Diversifying Traffic Sources 10:47 Advice for Smaller and Independent Websites 18:33 AI-Generated SEO Content 23:37 Strategies for Content Sites Post-Update 27:59 Building a Brand 30:37 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googlecoreupdate #marketingnews #seotips