Google Looker Studio tutorial (2025): automate your marketing dashboards
Learn to automate your marketing dashboards with Google Looker Studio.
Find all our tutorials and templates: https://portermetrics.com/en/tutorial/looker-studio/
Highlights:
1) Connect data
00:53 Connect GA4
03:06 Connect Meta Ads
04:40 Managing Data Sources
2) Charts
10:20 Metrics and Dimensions
12:26 Scorecards
14:35 Time Series Charts
15:45 Cumulative Time Series
17:02 Tables
19:42 Area Charts
22:24 Scatter Plots - Correlations
24:08 Scatter Plots - Clusters
28:15 Funnel Charts
30:12 Funnels with Tables
31:20 Funnels with Bar Charts
32:42 Community Visualization in Funnels
34:05 Funnel with Images
34:44 Line Charts
37:00 Geo Charts
40:33 Heat Maps with Pivot Tables
41:37 Pivot Tables
42:09 Pie Charts
43:04 Bar Charts
44:39 Gauge & Bullet Charts
46:18 Treemaps
3) Interactive dashboards
47:23 Date Range Controls
49:30 Data Controls
50:08 Drilldowns
51:30 Optional Metrics
52:22 Chart Sliders
53:20 Cross-Filtering
54:00 Export to Google Sheets
55:40 Dropdowns
56:18 Input Boxes
57:12 Buttons
58:34 Filters
4) Data transformation
01:00:36 Data Transformation examples
01:03:00 Date Formats
01:04:10 Currency Data Formats
01:05:53 Text, URLs, and Images
01:06:54 Count and Count Unique Formats
01:08:05 Engagement Rate
01:08:59 Conversion Rate
01:11:55 Data Source-Level Custom Fields
01:14:30 Web Page Title Length Checker
01:15:45 Meta Ad Headline Length Checker
01:16:30 Date Difference Calculation
01:17:57 Conditionals
01:19:25 Regular Expressions
01:22:10 RFM Analysis
01:25:36 Currency Conversion with Parameters
01:28:22 Multi-Account Selection
5) Data Blending
01:30:28 Data Blending examples
01:33:49 PPC Data Blending
01:38:22 Fix Null Values in Blended Data
01:43:06 Fix Missing Dates in Blended Data
01:46:00 Custom Formulas for Data Blending
01:48:10 Cross-Channel Reports for Shopify
01:55:45 Goal Tracking with Data Blending
01:56:52 Currency Conversion in Blended Reports
01:59:02 Calculate Cost and Profit
02:02:18 Join Types or Operators
6) Design and White-Label
02:06:50 Design Elements
02:09:52 Text and Images
02:11:20 Pages and Navigation
02:14:00 Report-Level and Page-Level Style
02:15:40 Conditional Formatting
02:18:09 Copy-Pasting Styles
02:18:30 Shapes and Lines
02:19:38 Themes
02:21:50 Layouts
02:24:09 Aligning Horizontally and Vertically
02:24:25 Modern Charts
7) Sharing Reports
02:24:58 Sharing Reports
02:26:00 Share a Link
02:26:17 Schedule Email Delivery
02:27:35 Download PDF
02:28:20 Embed Reports
02:29:29 Draft Mode
02:30:19 Changelog
Course instructor: Juan Bello, founder at Porter, a leading Looker Studio connector startup.