Google Is Indexing Your Emails—What It Means for SEO and Visibility

In this video, Barb Senkala, Senior Project Account Manager at Boulder SEO Marketing, shares how Google is now indexing marketing emails—and why it matters for your SEO strategy. If enabled, Google can crawl and extract content from your public newsletters, promo blasts, and product announcements, then display that information in Google Search, Shopping, and even Maps. Your emails are no longer just for inboxes—they're now part of your organic visibility. Barb breaks down how this works, how to opt in (or out), and how to optimize your campaigns for what we’re calling Email SEO. 🛠️ Want to learn how Google uses email content in Merchant Center? Read Google’s official documentation: https://support.google.com/merchants/answer/15760498?hl=en-GB#:~:text=Google%20will%20automatically%20display%20your,from%20your%20existing%20marketing%20emails 📊 Want a full walk-through of the Email SEO framework? View Barb’s deck on Google Slides: https://docs.google.com/presentation/d/1DC5vFZdRTgz9ee_v8eRrmexSTandz28BO0wBvPf7z2E/edit?usp=sharing 🎓 Missed our live training? Watch the full webinar replay: Agentic AI for SEO – How to Boost Rankings with Micro SEO https://www.youtube.com/live/27fNFJoyyAI?si=EDY_DycEhYEFnElk 📘 Read the full breakdown in our newsletter: https://boulderseomarketing.com/google-is-indexing-your-emails-what-it-means-for-seo-and-visibility/ 🚀 Upcoming Events: DigiMarCon Houston – April 28–29, 2025 https://digimarconhouston.com/ TECHSPO Houston 2025 (We’re Exhibiting!) https://www.eventbrite.com/e/techspo-houston-2025-technology-expo-internet-adtech-martech-tickets-1002110679017?discount=BoulderSEOMarketing Chris Raulf and Daniel Burns will be live in Houston for both events—swing by and say hi if you're attending! 💡 Key Takeaways from This Video: ✔ Google is indexing marketing emails as a new content signal ✔ You can opt in or out via Merchant Center settings ✔ Emails must be structured like SEO content to perform well ✔ This unlocks a fast track for visibility of time-sensitive offers The bottom line: Your emails are now part of the search landscape. Optimize them with purpose, or risk missing out on an entirely new layer of visibility. 🔔 Like, comment, and subscribe for new SEO tips every Friday!