Google And Meta Are Scrambling To Copy TikTok. Can They Catch up?

TikTok's rise has reshaped social media, forcing competitors like Instagram, YouTube, and LinkedIn to chase its short-form video dominance. But while engagement soars, concerns over shrinking attention spans and monetization challenges grow. As platforms race to replicate TikTok's success, they face a tough question: Can they balance profitability, creator satisfaction, and user well-being in the age of endless scrolling? Chapters: 00:00 Introduction 01:32 Why short videos took over 07:31 The attention problem 09:32 The. monetization challenge Produced and edited by: Lisa Setyon Senior Director of Video: Jeniece Pettitt Animation: Jason Reginato Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Do you want a new career that’s higher-paying, more flexible or fulfilling? Take CNBC’s new online course - How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4igNyqZ Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #cnbc #tiktok #socialmedia Google And Meta Are Scrambling To Copy TikTok. Can They Catch up?