Full Tutorial: Customer Lifetime Value CLV Forecasting in R (Feat. Modeltime)

Welcome back! This is a full code tutorial on customer lifetime value forecasting using R and my Modeltime forecasting R package. Inside, I share the BEST data science project I've done in 2024. Learn how I doubled performance of my CLV models with time series forecasting. *** LIMITED TIME OFFER *** 💥 Learn R with Me: https://learn.business-science.io/r-track-career-bundle?el=youtube *** JOIN LEARNING LABS PRO *** 💥 GET THE DATA + CODE IN THIS VIDEO: https://university.business-science.io/p/learning-labs-pro?el=youtube Table of Contents: 00:00 Welcome to Customer Lifetime Value (CLV) in R 01:20 Agenda: The 4 things you'll learn 03:50 Why listen to me? 07:40 What is Customer Lifetime Value (CLV) Forecasting? 14:10 Full Code Demo: CLV Forecasting in R 19:38 Data Preparation (Time Series) 24:38 Exploratory Data Analysis (EDA) 27:52 Monthly CLV Forecasting 35:02 Split Data 36:52 Global Models 40:32 XGBoost Model 41:52 GLMNET Model 42:52 Window Model: 3-Month Median 44:02 Window Model: 6-Month Median 44:22 Modeltime Workflow 52:52 90-Day Performance Evaluation 57:13 Ensemble Model 59:53 Future Forecast 1:00:13 Feature Importance 1:01:33 Business Impact