Full Course - Branding from Scratch

Learn more with my Skillshare classes - and get a 1 month free trial https://www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345 Hi Creatives! So many of you have loved the chapters in this series but most have only seen one or two chapters so I wanted to release the full series as one video so you can binge and get the full brand experience at once! Chapters 00:00 - Before we start - why have a clear design process 01:29 - The initial conversation 04:55 - Proposal 12:00 - Invoices and contracts 18:41 - Set up a client portal 19:25 - Discovery meeting 33:03 - After the meeting 34:00 - Research 45:16 - Mood boards 49:34 - Presenting the mood board 53:30 - Sketching ideas 56:43 - Does this logo already exist? 57:06 - Designing the word mark 58:15 - Customising type 59:25 - Brand colours 59:45 - Brand photography style 59:57 - Creating realistic illustrations 1:02:00 - Brand application 1:02:35 - The finished brand Download the free proposal template (InDesign format) https://blog.getkayla.com/run-a-design-studio AIGA design agreement template https://www.aiga.org/resources/aiga-standard-form-of-agreement-for-design-services Say hi on Instagram https://www.instagram.com/getkaylaapp/ Try Kayla for free - build a great relationship with your clients https://getkayla.com/ #brandidentity #logodesign #designprocess