From Concept to Design and Illustration - The Process of Creating a Dave Matthews Band NYC Poster

This video takes a behind the scenes “deep dive” into the DKNG poster creation process. Dan and Nathan discuss their latest poster for Dave Matthews Band for two nights of shows at Madison Square Garden in New York City. Learn about the entire process from concepting and sketching, to vector illustration, to creating the final print separations. See companion time-lapse process video: https://www.youtube.com/watch?v=mpwOMyoAtSo&t=3s How to create grain texture native in Illustrator: https://www.youtube.com/watch?v=hHiYNfawjPc Learn more about the Dave Matthews Band New York City poster: https://www.dkngstudios.com/blog/2023/11/16/dave-matthews-band-new-york-city-poster Learn more about design and illustration from DKNG on Skillshare: https://www.dkngstudios.com/skillshare Join the DKNG Newsletter: https://www.dkngstudios.com/newsletter Chapters: 0:00 - Intro 0:30 - Project Background 0:45 - Choosing a composition based on the project 2:05 - Concept inspiration from both music and location 3:22 - Benefits of digital sketching in color 4:00 - Vector illustration process 4:45 - Portrait vs. landscape decision 6:13 - Constructing the bridge 6:38 - Creating a grain texture native to illustrator 8:15 - Adding three-dimensionality to the bridge 9:00 - Working with horizon and perspective 9:30 - Customizing type and our collaboration style 12:05 - Deciding on level of realism and adhering to chosen style 13:58 - How to handle foreground vs. background details 15:49 - Main edition and variant edition color schemes and paper selection 17:46 - Creating separations for screen printing 18:09 - How color separations build on top of each other 18:36 - How much time is dedicated to the separations process 19:00 - Choosing the order of color layering 20:10 - The hidden importance of trapping 22:45 - Using a “key line” to mask trapping and finalize a design 25:00 - Using texture to guard against screen printing imperfections 27:00 - Planning for paper expansion and contraction 28:50 - Conclusion