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Temu exploded onto the scene out of nowhere—Super Bowl ads, top of the App Store, and prices so cheap they felt illegal. But now, the shine is fading. Prices are rising, downloads are collapsing, and profits are in freefall. Behind Temu’s meteoric rise was a bold and risky strategy: exploit a little-known legal loophole to avoid U.S. import tariffs and flood the market with rock-bottom prices. It worked—until it didn’t. In this video, we break down how Temu weaponized negative margins, gamified shopping mechanics, and questionable product safety to dominate U.S. e-commerce. But when the U.S. closed the loophole and slapped China with a 145% tariff, Temu’s entire foundation cracked. From dopamine-triggering loyalty programs to dangerously cheap products and an unsustainable burn rate, this is the real story of Temu’s explosive rise—and equally dramatic stumble. Was it always destined to crash? Or is there a path to survival? Let’s find out.
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Timestamps:
0:00 - The State Of Temu
0:37 - The Rise Of Temu
6:11 - Inherent Problems
12:12 - External Problems
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