Ford's Failed Luxury Takeover: The Premier Automotive Group Story

Become a member: www.youtube.com/channel/UCrCu3BNyumQmUU2ApYQckkQ/join What was once the second largest car company in the world has been reduced to something that barely outsells Honda. Just twenty years ago though, Ford had enough money to throw around that they looked at Volvo and decided it should compete with BMW. The Premier Automotive Group was a disaster. Also Jaguar, Land Rover, Aston Martin, Lincoln and BMW were involved. Buy me a coffee :) - https://ko-fi.com/corsicar