Everything You Need to Know About Amazon's Negative Keywords In 2023

In this video, Vince dive's into the importance of using negative keywords in Amazon PPC campaigns. Negative keywords are words or phrases that sellers don't want their ads to show up for. By identifying and adding negative keywords, sellers can refine their ad spend on more relevant searches and keywords. Vince covers the difference between negative exact match and negative phrase match and provide examples of where negative keywords can be added at the campaign and ad group levels. Vince also emphasize's the need for sufficient data before adding negative keywords, suggesting a minimum of two to three weeks to accurately analyze performance. He outlines the four parameters to consider when identifying negative keywords and advise sellers to know their thresholds before making keywords negative. Additionally, Vince introduces the concept of search term isolation and explain how successful keywords can be made negative and moved into a separate campaign for more targeted ad targeting. Our goal is to provide insights into the strategic use of negative keywords in Amazon PPC campaigns and highlight the significance of strategic keyword management in improving ad performance and maximizing sales. So if you're an Amazon seller looking to optimize your campaigns and ensure efficient spending on relevant keywords, this video is a must-watch! Want me to take a look at your account and give you a FREE audit and actionable steps on how to improve your Amazon Account? https://triviumco.com/get-free-audit 🚀 Get my Amazon PPC course: http://www.theppcuniversity.com/ [00:00:00]: Introduction to the importance of negative keywords [00:00:34]: Best practices regarding negative keywords [00:00:45]: Definition of Amazon negative keywords [00:01:28]: Types of negative keyword match types on Amazon [00:02:22]: Understanding the difference between negative exact and negative phrase match [00:03:34]: Adding negative keywords at the campaign level in Amazon [00:05:03]: Adding negative keywords at the ad group level in Amazon [00:06:08]: Removing accidentally added negative keywords [00:07:13]: Parameters for determining negative keywords [00:08:21]: Analyzing search term reports to identify negative keywords [00:12:21]: Search term isolation concept and its relevance to negative keywords [00:12:52]: Auto Campaign Control [00:13:15]: Adding Keywords to Multiple Campaigns [00:13:39]: Live Example: Adding a New Keyword [00:14:18]: Counterintuitive Negative Keywords [00:14:55]: Search Term Isolation [00:15:35]: Targeting Auto Campaign Performers [00:16:08]: Avoid Preemptive Changes [00:16:48]: Impact of Exact Match Keywords [00:17:04]: Best Practices for Negative Keywords [00:17:04]: Q&A and Conclusion - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Discounts 🤑 Helium 10 Discount: https://rb.gy/2gf0nd CODE: MINA20 for 20% OFF 6 months CODE: MINA10 for 10% OFF every month forever - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 📌 Helium 10 PPC academy: https://bit.ly/3EHjVPt - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 📌 CONNECT WITH US ON SOCIAL MEDIA: Instagram ►https://www.instagram.com/trivium_group/ Facebook ► https://www.facebook.com/triviumgroupllc LinkedIn ► https://www.linkedin.com/company/trivium-group-llc