Everything you know about your customer's will soon be wrong - Data Science Festival

A talk by Steen Rasmussen from IIH Nordic. The marketing communities and departments across the world are right now scrambling on how we can use generative AI to optimize our processes to create a wider, better, faster, and more efficient way of working, in the marketing and sales environment. The shift is being hailed as the single biggest shift in technology in the last 100 years and it most likely is. But we are all optimizing our current ways of working, thinking, and planning under the assumption that generative AI isn't also impacting the customer's way of living and acting. And yet we already see the first signs that purchase processes and buying patterns are changing as well. My virtual assistant will not read your generative AI content or experience your hyper-targeted Facebook campaign, and my consumer search on Bard will not take your personalized experience into account. We are optimizing for a future that will not exist. So instead of trying to make AI help what we do today better, we need to take a step to the side and look at what we need to do tomorrow because right now we are simply ""building a faster horse"" Technical Level: High level/overview This session was part of the Data Science Festival Oktoberfest event 2024. Find out more at https://datasciencefestival.com/event/oktoberfest-2024/ The Data Science Festival is the place for data-driven people to come together, share cutting-edge ideas, and solve real-world problems. We run monthly events, meet-ups, and the biggest free-to-attend data festivals in the UK. Join the community at https://datasciencefestival.com/