Encore: Why You Need to Audit Your Tech Stack

Welcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit? In this encore episode, we're revisiting an insightful conversation between Tim Butler, CEO of Innovation Visual, and our MarTech expert Chris Watson-James. They delve into the importance of technology audits and how they can transform today’s businesses. With the rapid evolution of tech stacks, it’s crucial to ensure that your technology is genuinely supporting your growth goals. In this episode, Chris and Tim will cover: • How a well-integrated tech stack can not only boost your revenue but also keep your costs in check. • The vital importance of aligning your tech stack with your CRM for a seamless view of customer data. • How bringing in an outside agency can help uncover hidden opportunities within your tech and streamline your systems. So, whether you’re considering an audit or just curious about optimising your tech, stick around—there’s a wealth of knowledge coming your way! Need an audit? Click to find out everything you need to know: https://www.innovationvisual.com/tech-stack-audit Book an audit here: https://share.hsforms.com/13KVd_nxjTYSPpk-PzUqR8w1zhy6 SUBSCRIBE 📢 🔔 Keep in the loop with the latest episodes https://www.youtube.com/channel/UCfbj-Y4b-PtUjYJUSs3Z7og This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks. 🫶 Enjoyed this episode? Please leave your comments! Key moments in this video: 00:00 - 00:15 – Introduction to the Episode 00:16 – 07:09 – Assessing Business Technology 07:10 – 21:05 – Aligning Goals and Tech Stack 21:06 – 30:10 - Optimising Tech Stack Efficiency and Adoption 30:11 - 35:00 – Navigating Revenue Generation Strategies 35:01 – 40:59 – Maximising Business Efficiency Through Audits _______________________________________________________________ About Innovation Visual: Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website ➞ https://bit.ly/3HbHnVA 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ [email protected] Connect: LinkedIn ➞ https://uk.linkedin.com/company/innovation-visual-limited Facebook ➞ https://www.facebook.com/innovationvis/ Instagram ➞ https://www.instagram.com/innovationvis/ Twitter ➞ https://twitter.com/InnovationVis #digitalmarketing #innovationvisual #techstack #marketingtechnology #techstackaudit