Empowering Devs and Innovators: Inside Vercel’s Impact, Feature Flags, and the Rise of v0 - JsJ 674

In this episode, Lee Robinson, who works at Vercel, discusses the company’s impact on web development despite its relatively small size. He explains their approach to empowering small, founder-led teams to build impactful tools, highlighting their new open-source Flags SDK. They also discuss the importance of server-side feature flagging to improve performance and reduce UI shifts, while warning against exposing sensitive data through client-side experimentation. The conversation then shifts to Vercel’s internal innovation culture, particularly the development of v0, an AI-driven tool for building full-stack web applications quickly, which is especially accessible for non-developers with creative ideas.