Email marketing for artists! How to start and build an email list (MailChimp tutorial)

Sick and tired of the social media hustle? There's a better way. In my guide + workbook Calm Marketing, I show you how to effectively market your creative business, without overwhelm or burnout: https://www.louisestigell.com/products/p/calm-marketing-guide I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: https://www.louisestigell.com/subscribe MENTIONED MailChimp: www.mailchimp.com HubSpot email marketing stats: https://blog.hubspot.com/marketing/email-marketing-stats RELATED VIDEOS Why I'm quitting Instagram (Yes, even as an artist): https://youtu.be/3j6LyKwtZ7I How to market yourself as an artist (WITHOUT Instagram): https://youtu.be/osv_Tmm3o80 A tour of my website & shop (+ tips for designing your own): https://youtu.be/jQuCxx6J8iE TIME STAMPS 00:00 - Intro 01:14 - Why artists and creatives should have an email list 02:21 - Bad vs. good email marketing 03:59 - Who email marketing is (not) for 05:16 - How to create an email strategy 07:38 - How to set up your list in MailChimp 12:16 - How to create opt-in forms/sign-up boxes for your email list on your website 15:08 - How to create a landing page for your email list 18:08 - How to create a welcome letter for new subscribers 20:01 - How to create an email template 23:20 - Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails 27:45 - How (and why) to create a welcome gift/lead magnet for new subscribers 30:25 - How to get people to sign up to your email list ABOUT Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art. On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more. LEARN WITH ME Pencil Sketching for Beginner Artists - A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: https://www.louisestigell.com/pencil-sketching-for-beginner-artists Portrait Drawing for Beginners - Learn how to draw any face you want, quickly, accurately, and in your own style: https://www.louisestigell.com/portrait-drawing-for-beginners Watercolor For Absolute Beginners - Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: https://www.louisestigell.com/watercolor-for-the-absolute-beginner Watercolor Birds - Learn all of my tips and tricks for painting birds in watercolor: https://www.louisestigell.com/watercolor-birds SHOP MY ART Fine art prints: https://www.louisestigell.com/shop/fine-art-prints Canvas prints: https://www.louisestigell.com/shop/canvas-prints Originals: https://www.louisestigell.com/portfolio MUSIC All music is from Epidemic Sound.