In this video, we'll look at how you can use your amazon main image to increase your CTR. Your main image is arguably the most important aspect of your whole listing, so you'll need to know all of these strategies to be at the top of your Amazon game. These strategies can apply to most Amazon products, and making these adjustments should help to increase your click-through rate.
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0:00 - Intro
0:43 - What impacts CTR on Amazon?
1:32 - What is the goal of the main image on an Amazon listing?
1:46 - Risk factors of main images
3:45 - Label It Strategy
4:38 - Model Strategy
5:38 - Multiple Variations
6:00 - THE BEST CTR Strategy: The Kaizen Strategy
7:29 - Showing More Angles
7:54 - Add Colors
8:19 - Show The Packaging
9:10 - 3D Rendering Your Main Image
9:54 - Showing All Contents
10:49 - Showing the Product in Action
11:46 - Split-testing
12:25 - Brand Analytics
12:39 - Conclusion