Digital Transformation Strategy in the Era of Generative AI

Learn how Generative AI, combined with digital transformation strategy frameworks, redefines how we innovate and create value in our businesses. This is a non-technical demonstration of Generative AI influence on strategic planning, leadership decision-making, innovation and creating competitive advantage. The video is split into 3 sections: 1. Critical Understanding 2. How Generative AI is Impacting Transformation 3. Case Study: 00:00 Introduction 01:18 Chap 1: Why modernising is not the same as transforming. 03:00 Defining Digital Transformation 04:15 A Plan is Not a Strategy 06:27 Education Before Strategy 07:47 Shameless Self Promotion 08:48 Chap 2: How Generative AI is Impacting Transformation 11:29 Chap 3: Case Study - Digital Transformation Strategy in Era of AI 12:16 Industry 4.0 Automation Is Not a Strategy 13:42 Waves of Change Model 18:18 Using Generative AI to Rapidly Iterate and Experiment 20:37 The 7 Principles of Digital Business Strategy Framework 21:13 Strategic Value From Data 22:42 Competitive Forces & Customer Tasks 24:31 Using Large Language Models to Build a Business Case 26:18 Conclusions Video references Ionology: https://www.ionology.com/ Digital transformation frameworks: https://www.ionology.com/digital-transformation-frameworks/ Digital Transformation Consultant's Course: https://www.ionology.com/digital-transformation-course-for-consultants/ Workshop for Enterprise: https://www.ionology.com/digital-transformation-course-for-business/ Connect with Prof. Niall McKeown on LinkedIn: https://www.linkedin.com/in/niallmckeown/