In this video we will analyse Google and Facebook Marketing data using Excel. We will create pivot tables, different types of charts and make a dashboard.
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Dataset can be found here - https://www.kaggle.com/datasets/avinashlalith/merkle-sokrati-advertising-campaign/data
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Timestamps:
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00:00 Intro
01:28 Dataset
03:27 Filter dataset
04:54 Marketing Metrics
06:50 Pivot table
08:27 Calculated Field in Pivot
12:20 Duplicate Tab
13:40 Bar Chart
16:04 Pie chart
17:33 Line graph
22:00 Dashboard layout
25:37 Group data in Pivot
27:52 Final Dashboard
29:55 Add text card to a chart
31:20 Recommendations and conclusion
🎥 Other videos you might be interested in
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https://youtu.be/uoZouXo3nGQ
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About me
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Hi, my name is Karina and I'm a finance person turned data person.
My mission is to transform intimidating tech into accessible tools. I aim to empower 1 million people to harness the power of AI, Python, SQL, and Excel to work smarter, not harder.
Contact
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Youtube: youtube comments are by far the best way to get a response from me!
email for business inquiries only:
[email protected]
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Social Media:
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