Confusing conditioning: Classical and operant

In this lecture, Eastern Illinois University psychologist Jeffrey Stowell, PhD, reviews the differences between positive and negative reinforcement and positive and negative punishment (14:13), explaining how to distinguish easily between the four different categories. Through numerous examples, he explains how teachers and students can recognize all of the seemingly difficult variations. This video was supported by a grant from the American Psychological Foundation, thanks to generous support from Lee Gurel, PhD.