Common Method Bias in Likert Scale Data using SPSS

Common method bias (CMB) refers to a systematic variance that is attributable to the measurement method rather than to the constructs the measures represent. In the context of Likert scale data, which is commonly used in surveys, CMB can be a concern. SPSS can be used for analyzing Likert scale data and addressing common method bias. https://youtu.be/qeshHCmJ_jk Whether you’re a postgraduate student wanting to start writing your dissertation/ thesis or an early career academic struggling with conceptualizing your new research ideas, I can help you succeed. Email the address on the banner in the YouTube video you’ve watched to book a free 30-minute consultation.