Card Sorting: Why & When

Card sorting studies help understand how users naturally categorize information. This information can help with creating a product's information architecture (IA) that matches users' mental models. Read More: https://www.nngroup.com/articles/card-sorting-definition/ Watch Next: https://youtu.be/d9SIbri2HlA Enroll in live training: https://www.nngroup.com/courses/information-architecture/?lm=card-sorting-definition&pt=article Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/ Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Card Sorting: Definition 0:10 Why to Use Card Sorting 1:24 When to Use Card Sorting 2:22 View More NN/g Content