Building 0 to 1 Products and the Inside Story of Figma Slides | Mihika Kapoor (Figma)

My guest today is Mihika Kapoor, product lead at Figma Mihika and team built Figma Slides from just an idea to a featured product at Figma Config. She shared with me how anyone can build 0 to 1 products inside large companies — from building internal excitement to getting leadership buy-in to overcoming the odds to ship. She also shared why she doesn’t write PRDs. Timestamps: (00:00) What it really takes to build 0-1 (01:42) How Figma Slides came from Figma and Figjam (04:23) Convincing other PMs that this was an idea worth pursuing (06:38) Talking gets nowhere, here's what works instead (11:04) How designers can get PM buy-in for their ideas (16:18) Breaking all the rules for product development (22:29) Getting leadership buy-in on your vision (30:25) Aligning a 0-1 product with company goals (32:29) Find your "first follower" to build your 0-1 team (37:14) The hardest thing about building Figma Slides (42:30) 4 rules for anyone building new products (47:23) Be careful about setting goals for 0-1 products (52:15) Why Mihika doesn't write PRDs Get the interview takeaways: https://creatoreconomy.so/p/anyone-can-build-0-1-products-mihika-kapoor Where to find Mihika: X: https://x.com/mihikapoor LinkedIn: https://www.linkedin.com/in/mihikakapoor/ 📌 Subscribe to this channel – more interviews coming soon!