Bobbi Althoff: The Deadpan Podcast Host America Can't Get Enough Of

This podcast phenom started creating content with one goal: to make money. Bobbi Althoff tested countless angles, including life as a nanny and house cleaning videos, before em- barking on the style that would ultimately skyrocket her to success: parody videos about being a “bad mom.” In 2021 she posted her first viral video on TikTok, where she joked about naming her daughter Richard because she wanted a son. She hit 3 million followers in early 2023 (she now counts 13 million) and that same year launched The Really Good Podcast, which became known for her deadpan and sarcastic interviews with folks such as Mark Cuban, Shaquille O’Neal and Jason Derulo. In 2024, Althoff signed a year-long deal with Studio71, a Beverly Hills–based content shop that helps digital creators sell ads and otherwise monetize their output. Over the 12 months ending in August 2024, she earned approximately $2.9 million between this deal and brand partnerships. “I don’t know how it keeps working for me,”she says. “I’m just taking it one interview at a time.” 0:00 Introducing Bobbi Althoff 1:16 Life Before Podcast Fame 2:46 Althoff's First Viral Moment 5:30 How Althoff Kicked Off Her Media Career 6:24 Destined For The Limelight 7:15 Advice To Aspiring Creators 8:03 Building The Really Good Podcast 10:58 Althoff's Untraditional Booking Strategy 13:06 How Althoff Plans For Her Interviews (She Doesn't) 13:38 Monetizing The Brand 14:16 On The Really Good Podcast's Unusual Recording Locations 15:20 The Downsides Of Fame 17:52 The Appeal Of Unscripted Podcasts 19:47 What's Next For Althoff Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.