You might think big authority sites like The Verge or Fast Company dominate Google search. But the reality is, they’re fighting for survival just like smaller publishers. Many have even lost a significant amount of search traffic recently.
In this video, we take a deep dive into the new report from Detailed.com's Glen Allsopp to reveal the secret weapons big players are using to thrive in today's competitive search landscape.
We'll break down the exact strategies that these sites have invested millions to perfect.
Plus, stick around for some eye-opening data on how many Google searches actually lead to website clicks. (Hint: it’s less than you think.)
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Here at Authority Hacker News, we cover the latest cutting-edge news from the world of search and online marketing.
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SOURCES
https://jmedia.notion.site/
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Timestamps:
00:00 Intro
01:09 Detailed.com Quarterly Report
01:32 Big Sites Feeling The Burn Too
02:21 Traffic Diversification
03:06 Acquisition of Hit Sites
04:17 Content Quality Enhancements
05:07 New Monetization Models
05:43 eCommerce Opportunities
06:36 Native Advertorial Content
06:52 What about the smaller publishers?
08:00 Portfolio Streamlining
08:35 News Content Potential
09:36 Advice for Small Publishers
09:50 Google’s Click Conversions
11:17 AI Overviews Impact
11:48 Cloudflare Takes Aim at AI
12:49 Debate of the Week: Have your say!
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