Grab your copy of Build Brand Consistency from HubSpot FREE: https://clickhubspot.com/gkm Every creator wants their audience to watch them *for them* but it requires a lot of strategy and diligence to build a personal connection with your audience. How to build that personal connection can feel elusive as well - but really, it’s all about becoming the main character of your content. Today we’re diving into 6 practical tips that will help you embrace main character energy, and become the main character of your own content.
✨ Join the Creator Club! Https://www.kscreatorclub.com
Creatorly is accepting new clients! 👉🏻 https://www.creatorlymedia.com
🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan
📕 TABLE OF CONTENTS 📕
00:00 let me guess… you want people to watch you *for YOU*
00:44 Part 1: Why you need to become the main character in your content
01:22 Creatorly is accepting new clients!
01:47 the strategic benefits of main character energy
02:55 your brand will never *FULLY* represent you
04:15 YOU are the niche… but how?
05:34 my own approach to my personal brand
06:25 main character energy is all about building a personal brand
07:26 Part 2: To become the main character, you need to start as the sidekick
08:11 frame your content from your viewer’s perspective
08:43 make “YOU” content not “ME” content
09:23 your brand is about who you SERVE not who you ARE
10:18 it’s just like making new friends
10:48 Part 3: Embracing main character energy
11:15 you need to have an origin story & a mission
12:39 share some of your strengths (AND weaknesses)
14:00 you can still have boundaries as a creator!!
14:20 you need to get comfortable talking about YOU
Wanna work with me? Check out my creative agency https://www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ https://www.instagram.com/creatorlymedia
🔗 Links
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission, at no extra charge to you. Thanks for supporting the channel!
🎧 Background Music: https://share.epidemicsound.com/6x4f73
💻 how I edit my videos: https://geni.us/davinciresolveGGlink
📹 the gear I use to make my videos:
main camera: https://geni.us/kszve1
lens: https://geni.us/ks1625
lav mics: https://geni.us/ksdji2
mini mics: https://geni.us/djimicmini
tripod: https://geni.us/ksulanzi
✨ Get my free gear guide with all the links (and alternative options!)
https://katiesteckly.com/gear
👋🏻 About Me
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I’m also the founder of a small video editing agency called Creatorly Media! We edit videos for YouTubers and video podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com. Outside of my work, I love to travel (I live part-time in a self-converted camper van!) and I have a hobby YouTube channel that documents it! https://www.youtube.com/@KatieandDan