AppsFlyer Tutorial: Everything You Need to Get Started

For more videos on AppsFlyer, check out my YouTube playlist 👉 https://www.youtube.com/playlist?list=PL_fvQUGxeKHKGWQiPVaSs8o8GEITMBczM Get help implementing Appsflyer within your organization 👉 https://www.rubenugarte.com/ In this 27-minute video, you will learn everything you need to know about AppsFlyer, the mobile attribution tool. We will address the following questions: Why does AppsFlyer exist? What is the AppsFlyer attribution model? How robust is AppsFlyer for data analysis? What should you know about the SDK integration? How does the AppsFlyer pricing work? AppsFlyer is one of my favorite mobile attribution tools and here are some of the insights you will learn from: 1. How AppsFlyer converts the "black box" limitations of app stores into tangible data. 2. How to measure down-funnel actions like account creation, purchases and long-term retention against your marketing efforts. 3. Why deep links benefit your app and why your users will love them. 4. Demystifying the SDK integration by showing the overall steps needed. 5. Explaining the AppsFlyer pricing, allowing you to easily project your costs. 0:00 - Introduction 0:15 - Attribution Model 2:42 - Reports 6:32 - Partner Integrations 11:46 - Deep Links 16:34 - SDK Integration 21:46 - Pricing 24:33 - Conclusion 🔗 AppsFlyer Integration Guide: https://support.appsflyer.com/hc/en-us/articles/207032066-Basic-SDK-integration-guide?utm_campaign=ruben%20ugarte%20martech%20tutorials&utm_source=youtube&utm_medium=video 🚀 If you want help to implement AppsFlyer within your organization, get in touch: https://rubenugarte.com 📙 Order my book, The Data Mirage: Why Companies Fail to Actually Use Their Data (anywhere books are sold) https://a.co/d/eyglSWp ❤️ SUBSCRIBE to get more insights out of your data: https://www.youtube.com/channel/UC-RtJRKV1opgUgI2fWNLp3g/join 🛠️ Tools Mentioned in Video: AppsFlyer - https://bit.ly/3VZBhP1 This description includes affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. Your support helps us create more content exploring MarTech strategies and tools. Thank you for helping us grow! #appsflyer #mobileatributtion