Animate to captivate by Maxwell Reed

In this talk, we explore how we can use the power of Animation to elevate digital products and experiences. By understanding the use of simple animation techniques, we can trigger dopamine, empathy and a whole array of emotions in our users. Together we will look at how some leading brands use these very techniques to leave their competition in the rear view mirror. Maxwell Reed is a creative entrepreneur, lecturer, and public speaker currently based in Amsterdam. As the co-founder and Creative Director of Kingdom of Something, a pioneering motion design company he established in 2016, Maxwell has led innovative projects for high-profile clients such as Adidas, KFC, Nike, and Samsung. ·✦·✦·✦ Stay updated on the latest web design trends by following us: Website: https://awwwards.com Instagram: https://www.instagram.com/awwwards LinkedIn: https://www.facebook.com/awwwards Twitter: https://twitter.com/awwwards Pinterest: https://www.pinterest.es/awwwards TikTok: https://www.tiktok.com/@awwwards.com #awwwards #awwwardsconference #digitaldesign #webdesign #Obys