Amazon Ads Were Hard for KDP Until I Understood These 7 Concepts

🚀 Stop Relying on Outdated Strategies & Get Direct Advice From Top Level-Publishers Who Have Their Finger on the Pulse ► https://elite.drivenpublishers.com/application 👇 Join 2.7K Other Driven Publishers in our FREE Amazon KDP Skool Community & Connect With Us: https://www.skool.com/self-publishing-entrepreneurs-9850 👉 Follow me on Instagram to get a view into my daily routines: https://www.instagram.com/peholmquist/ In today’s video I’m sitting down with Andrey to pull back the curtain on the Amazon ads strategy that finally stopped me from lighting cash on fire. Inside we unpack the seven concepts that flipped my ads to laser-targeted profit: ✅ Broad, Phrase & Exact—how smart keyword research slashes your Amazon ads ACoS. ✅ The one trick that turns negative targeting into a booster for your ads. ✅ Why even perfect bids can’t rescue a weak book cover or sloppy amazon book reviews—and the quick fixes that do. ✅ The “brand flywheel” that lets a single title bankroll your whole catalogue (and pump up those book reviews). ✅ Video ads that revive “old” titles and own new real estate. Whether you’re still deep in niche research or already juggling dozens of titles, you’ll walk away with an action plan to: ✅ Lower spend without throttling sales ✅ Outrank competitors on launch week ✅ Build reviews faster than ever Timestamps: 00:00 – $500K in ad spend → the painful lesson 01:10 – Broad vs Phrase vs Exact decoded 06:34 – Negative targets stop ad leaks 09:27 – 20 clicks, no sales? Cut keywords 10:40 – Bad book? 3 quick fixes 15:46 – Amazon brand-ads flywheel 17:43 – Optimise ads in 1 hr/week (copy/paste) 20:08 – Secret strength of video ads