Amazon Ads: How to Setup Amazon Advertising in Seller Central | Helium 10

Amazon is the world’s largest e-commerce platform and being able to advertise directly on Amazon is a no brainer for any Amazon seller! Understanding the different types of Amazon ads and their unique purposes is crucial for sellers looking to enhance their advertising efforts. Depending on your marketing goals and target audience, you can utilize a combination of these ad types to maximize product visibility, increase sales, and drive business growth on the Amazon platform. Want to learn more? Check out this dedicated Amazon Seller Central Ads blog post: https://www.helium10.com/blog/amazon-seller-central-ads/ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Timestamps: 0:00 - 0:50 - Introduction 0:50 - 0:58 - What Are The Different Types of Amazon PPC Ads? 0:58 - 2:20 - Sponsored Product Ads 2:20 - 2:55 - Amazon Sponsored Brand Ads 2:55 - 3:27 - Amazon Sponsored Brand Video Ads 3:27 - 3:58 - Amazon Sponsored Display Ads 3:58 - 4:50 - How To Set up an Ad Campaign On Amazon Seller Central 4:50 - 5:12 - Create Ad Campaign & Choose Ad Campaign Type 5:12 - 7:15 - Set Up Your Campaign Budget, Duration & Targeting 7:15 - 8:06 - Amazon Ad Campaign Bidding Strategy 8:06 - 12:12 - Amazon Ad Campaign Keyword Targeting 12:12 - 13:22 - Amazon Ad Keywords Suggested Bids 13:22 - 14:25 - What is Negative Keyword & Negative Product Targeting? 14:25 - 15:59 - Why It's Important to Monitor Ad Campaign Performance 15:59 - 16:30 - Most Amazon Sellers Use Amazon Ads, You Should Too! 16:30 - 16:50 - Amazon PPC Ads Education Resources 16:50 - 17:03 - What Are Amazon Stores? 17:03 - 17:25 - What is Amazon DSP? 17:25 - 18:07 - What is Amazon Attribution? 18:07 - 18:26 - What Are Amazon Posts? 18:26 - 19:04 - How Many Sellers Use Amazon Ads? 19:04 - 19:25 - Can I Automate My PPC Campaigns? 19:25 - 19:48 - Can I Advertise on Amazon Without a Seller Account? 19:48 - 20:38 - Does Amazon Charge for Advertising?