All successful fashion photographers should focus on this.

This is my number one piece of advice for all fashion photographers starting out in the industry. Here are 4 tips to help you find and develop your visual identity as an image-maker. Topics covered: 1: There is value in scarcity. 2: Think about YOUR personal story. 3: Know what came before you. 4: Try to find some inspiration elsewhere. Helpful links from the video: The History of Fashion Photography by Nancy Hall-Duncan: https://amzn.eu/d/7FB4fP3 Alexander McQueen: Savage Beauty: https://amzn.eu/d/e7zOX5H Alexander McQueen (V&A edition): https://amzn.eu/d/cpTM2hN You can find me on: Instagram: https://instagram.com/jodiemannphotography Website: https://jodiemann.co.uk LinkedIn: https://linkedin.com/in/jodiemannphotography 00:00 - Intro 00:19 - About me & today's focus. 1:00 - 1. There is value in scarcity 2:04 - 2. Think about YOUR personal story - how to create your style. 3:40 - 3. Know and learn what came before you 5:04 - Books I recommend to all fashion photographers. 6:54 - 4. Try to find inspiration elsewhere. 8:43 - Where I get my inspiration and how I implement it into my paid work. 10:52 - Unique ways to present mood boards to your client and creative teams