Adapting or Fading: 3PL and the Future of Logistics Partnerships

The 3PL landscape is more complex than ever—and the old playbook isn’t cutting it. In this episode of Parcel Perspectives, Glenn Gooding sits down with logistics strategist John McClymont to unpack how market fragmentation, shifting consumer expectations, and the rise of micro-influencers are changing the game for 3PLs. They explore: What’s fueling the fragmentation of the 3PL space How leading 3PLs are shifting from vendors to consultative partners Why SKU rationalization and automation are essential to scaling The real role of data in driving smarter logistics strategies Whether you're a brand looking to scale or a 3PL navigating industry change, this episode is packed with insights to help you stay competitive. Key Topics with Timestamps: 00:00 Optimizing Supply Chains with Data 05:29 Omnichannel Strategies and Automation in E-Commerce 08:45 Rethinking Event Planning Strategies 09:56 Adapting Retail Sales Strategies 12:47 Future Trends in 3D Printing 19:13 Enhancing 3PL-Brand Partnerships 21:49 Collaborative Strategies for Brand Growth 23:20 Technology: Enhancing Operator Effectiveness 28:48 Maximizing Profitability Through SKU Rationalization 31:55 Evolution of Consumer Distribution Models 33:22 New Brands and Automation Strategy 37:25 Enabling Innovation: A Nexus of Potential 39:15 Strategically Building and Trusting Expertise