Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation

This week I sat down with the Head of Instagram & Threads, Adam Mosseri (no biggie). It was a pretty personal one for me, as I've been on this app since right at the beginning, every update, every logo, every new feature, and I even remember the moment 15 second videos came along, it felt like a whole new world. So many of us use Instagram every single day, whether that's to build a business, create incredible content or just send memes to your mate. So I knew I had to get answers from Adam on the app's evolution, what 'the algorithm' actually means, the key metrics to tracks, and who he thinks is killing it at the moment. We also had a great chat about productivity when you're in the top job, and why (in his words) 'not being great at anything' was the key to his success. I hope you enjoy listening! + CHAPTERS 0:00: Introduction 0:55: Working Hard or Hardly Working 2:02 A typical day for Adam 3:34: Adam's non negotiables 5:35: Emails & workflows 6:35: Decisions & delegation 7:48 Getting into tech 9:10: Starting as a founder 11:15: Aspirations for leadership 11:50: The skills that have helped him rise 13:35: How to climb the ladder 17:10: Working with Mark 19:45: How to hone your leadership skills 22:55: How to grow on Instagram 26:00: Keeping everyone in mind with evolution 27:22: Why DMs & stories are most important 28:25: Why he builds in public 32:08: How many times you should be posting 35:35: The new edits app 36:55: The creators that are killing it 38:25: What entrepreneurs are getting wrong 40:15: The most important metric to track 41:05: Productivity non negotiables 44:50: The best piece of advice he's ever received + MY LINKS: https://gracebeverley.komi.io/ FOLLOW ADAM: https://www.instagram.com/mosseri/?hl=en + RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊