A Complete SEO Content Strategy For 2025 (From Idea to Publishing)

If you're tired of guessing what content to create - or why your existing content isn’t ranking - this video is your complete roadmap. In this Surfer Academy tutorial, SEO expert Matt Kenyon walks you through a proven, repeatable content strategy that takes you from initial idea all the way to published, optimized content that ranks in Google and drives real results. Perfect for marketing teams, agencies, enterprise brands, and solo creators. You’ll learn how to: 🔍 Identify keywords with business impact 🧱 Build scalable topical maps & content clusters ✍️ Create high-performing briefs (with AI help) 📄 Write & optimize content that ranks AND converts 🔗 Internally link content for maximum SEO benefit 📊 Track, update, and improve content over time Whether you're starting from scratch or looking to tighten up your workflow, this is the complete SEO content strategy you’ve been looking for. 👨‍🏫 Watch this next: https://youtu.be/coQhipnoRYA 👉 Subscribe to Matt's channel: https://www.youtube.com/@mattkenyonSEO 📚 Get more SEO resources from Surfer: https://surferseo.com/blog Have questions or feedback? Drop a comment-we'd love to hear from you! ⏱ Timestamps: 00:00 - Intro 01:22 - Step 1 04:03 - Step 2 08:03 - Step 3 11:18 - Step 4 15:11 - Step 5 17:21 - Step 6 18:53 - Refreshing Content Checklist 19:54 - Final thoughts & next steps #SEOstrategy #ContentMarketing #SurferSEO #SEOTutorial #AIContent #DigitalMarketing