5 Branding Tips for Booking High-End Weddings with Michael Anthony

https://www.behindtheshutter.com/5-branding-tips-for-booking-high-end-weddings/ I often get asked by photographers how to book “high-end” or “luxury” weddings. I honestly hate that term, because it is a bit short-sighted if that is the goal for your business. In reality, our business focuses on creating a luxury experience first for our clients, and as a result, we happen to stumble across weddings that are of a more luxury experience. The majority of our clients are not rich. They are not all doctors, lawyers or engineers. Most of them are regular people with regular jobs, but the caveat is that all of them respect what we do, and they value photography. Those are the clients you need to get after. So to sum up this article before it even begins: treat all of your clients like they are “high-end” clients, and more high-end clients will find you. Once you have that mindset, then I can teach you how to create that luxury experience, and you will begin to find success.