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Hey friends, and welcome to this video where we’ll go over UX writing examples to inspire you. We can learn as much from good examples of UX writing as we can from bad. Understanding what not to do can add an extra layer of context to teach us what a great user experience looks like.
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0:00 Introduction
0:54 BAD USER MANUAL MICROCOPY
1:29 DARK-PATTERNED CTAS
2:16 CONCISE SUBSCRIPTION MICROCOPY
3:46 POTENTIALLY SHAMING NOTIFICATION
4:28 HUMOROUS CHECKOUT MICROCOPY
5:55 REASSURING EMAIL COPY
6:26 HUMOROUS EMAIL COPY
7:00 CONFIRMSHAMING CTAS
7:38 NOT-SO-CLEAR MICROCOPY
8:58 GREAT WAITING MICROCOPY
9:26 REFRESHING COPY
10:33 UNCONVERSATIONAL MICROCOPY
11:33 LACKING MICROCOPY
12:06 USEFUL MICROCOPY
12:36 ENTITLED SCRIPT DESIGN
13:23 CREATIVE JOB TITLE
13:46 WELCOMING CHANGELOGS
14:23 EMPATHETIC MICROCOPY
15:04 CURIOSITY-PACKED NEW FEATURE MICROCOPY
15:29 SELFISH MICROCOPY
16:11 BRILLIANT CONFIRMATION MICROCOPY
16:38 OFFENDING MICROCOPY
16:56 FUN WAITING MICROCOPY
18:18 UNCONVERSATIONAL COPY
18:40 FLAWED CONTENT DESIGN
20:18 PLAYFUL MICROCOPY
21:02 FRIENDLY MICROCOPY