Introducing The Whole Truth of Marketing. Conversations with the country's top marketeers about what is marketing, why it gets a bad rep, and what the best of marketing looks like.
In this episode, we have an insightful conversation with Samir Singh, former Global CMO of Unilever’s Personal Care division. We dive deep into the world of purpose-led marketing, uncovering its significance and impact. Samir also sheds light on the critical role of insights in shaping effective marketing strategies and offers a clear perspective on what it truly means to be a brand manager. Join us as we explore these topics and much more, gaining invaluable wisdom from one of the industry’s finest leaders.
00:00 Intro
00:54 Why start ‘The Whole Truth of Marketing’
02:18 What is marketing?
05:18 What is purpose led marketing?
06:47 Why do we need brands?
09:46 What is insight led marketing?
15:05 Is Marketing = manipulation?
17:15 What is the social responsibility of a brand?
21:30 What is the job of a brand manager?
27:41 What do look for in a brand manager?
30:29 What is a consumer license?
35:38 Managing a single brand vs. portfolio
39:45 Meaning Brands vs. feelings Brands
40:30 What are the risks with building a honest brand?
44:00 What is the extent of radical transparency for a brand?
46:34 Why do big companies fail at starting big brands?
50:00 Samir’s favourite brand campaign?
55:16 Decoding ‘ Kya challenge raha hai? Fogg chal raha hai’ ad
59:44 Decoding ‘Deepika x Bisleri’ ad
22.742 Lượt nghe
Video
