What’s social media done for you lately? If the answer is not much, you’re gonna love this episode!
Get my step by step on getting clients without social: https://lexroman.gumroad.com/l/staybookedroadmap
This video covers 22 ways you can get leads for your business WITHOUT social media.
Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I’d encourage you to continue exploring and experimenting with ways to bring in new business.
You’ll love this episode if:
1 You’re not a big fan of social media
2 Your current lead gen methods aren’t working well enough
3 You need new ideas for finding clients
We’ll cover:
+ 11 Relational Strategies to Get Clients
+ 11 Broadcast Strategies to Get Clients
📺 CHAPTERS
00:00 Introduction
01:05 Role of social in finding clients
01:53 Relational vs broadcast strategies
02:54 Ask people
03:58 Warm introductions
05:39 Create a referral program
07:32 Become a referral partner
08:27 Become a recommended partner
09:34 Pitch yourself
10:41 Create an amplifier network
12:26 Join an industry community
14:01 Become a guest speaker
15:41 Host an event
17:05 Spotlight your partners
19:07 Copromote
20:13 Newsletter swaps
21:14 Podcast swaps
21:43 Sponsor a newsletter
22:56 List yourself in directories
23:53 Use direct mail
24:57 Give a conference talk
25:39 Guest on podcasts
26:33 Guest on newsletters or blogs
27:34 Pitch yourself to press
29:31 Try flash briefings
🛠️ TOOLS FROM THIS EPISODE
Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable
PodMatch: https://podmatch.com/signup/lexroman
Ahrefs Free SEO Tools: https://ahrefs.com/website-authority-checker
HARO: https://www.helpareporter.com/
Qwoted: https://www.qwoted.com/
Flash Briefings on Alexa: https://www.socialmediaexaminer.com/how-to-create-voice-marketing-funnel-alexa-flash-briefings/
Pathfinder SEO: https://pathfinderseo.com/?ref=lexroman
📅 UPCOMING ONLINE EVENTS
Growthtrackers Live (Fridays): https://lu.ma/growthgym
The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo
👋🏻 CONNECT WITH LEX
Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
Growthtrackers Live: https://www.youtube.com/@lexjustlivin/streams
📣 SPONSOR
This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.
🎙️ CREDITS
Episode edited by Ani Villarreal https://www.anivillarreal.com/
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
❤️ Thank you for being part of the Low Energy Leads community!