016 | World Forestry Center: Growing a Non-Profit That Speaks for the Trees

See how the World Forestry Center grows its mission as a non-profit to protect forests through authentic storytelling, community outreach, and innovative marketing! 🌳 Check us out! 👉 https://peacefulmedia.com/ In this episode of Marketing for What Matters, Jam from Peaceful Media visits the World Forestry Center to see how they create impactful connections between people and forests. Joined by Alli Gannett, Communications Director at the center, they discuss challenges and successes in nonprofit marketing. From leveraging micro-influencers to building engaging community events like Forest Pubs, Alli shares creative strategies for increasing public awareness and fostering donor engagement. Learn how the center balances art exhibits, event spaces, and storytelling to further its mission of tree conservation while connecting with new audiences! Connect with Alli Gannett: - Follow Alli on LinkedIn: https://www.linkedin.com/in/allison-huggins/ - Visit the World Forestry Center’s website: https://worldforestry.org/ Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts: https://onetreeplanted.org/ Connect with Us: Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwm Subscribe and Review: If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights. Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters. 00:00 Introduction and Purpose of the Podcast by Jason 02:21 New Features and Double Click Segment 03:50 World Forestry Center and Its Mission 08:03 Alli Gannett's Role and World Forestry Center's Mission 13:20 Challenges in Marketing the World Forestry Center 17:58 Successful Campaigns and Future Plans for the World Forestry Center 48:04 Engaging with Micro-Influencers and Community Outreach for the World Forestry Center 56:11 Fundraising and Donor Engagement for the World Forestry Center 1:04:11 Tour of the World Forestry Center 1:05:16 Conclusion #WorldForestryCenter #NonProfit #PeacefulMedia